Russian Graphic Design

Russian graphic art seemed to take the country by storm. Their influence not only persuaded other graphic designers but the Russian society as well. One movement that came about was the Suprematism, designers who used only pure form and color. It was an abstract visual language that was understood. The Constuctiveness Movement only lasted 5 years but the impact caused designers to oppose the old orders and rules of graphic design. For the first time photos have a power illustrations couldn't ever convey and photographic persuassion was at its all time high both socially and politically. Tectonics, texture and construction were the primary elements of design at the time. Alexander Rodchenko, a master of tectonics, contributed majorly to the design world. He created the unisex "communist suit" and used mainly photographs when designing and modern packaging. Photographs were primarily used for personal expression. Photomontaging had several techniques that were followed: simutaneous action, superimposing images, extreme close-ups and perspective, and rhythmic repetition. Photomontaging was not only theactical but cienematic. However, no one could compare to El Lissitzky who was a visionary at heart. He developed the painting style called Prouns, a synthesis of architectural concepts. One of the major most commonlly seen aspects of Russian graphic design was the 'utopian eye'; where common men and women shared a vision as equals.