Post Modernism Design

There was a brief video on Post Modernism. It discussed how graphic designers thought that the industrial era could help build better buildings. This helped the Post Modernism movement create architectures that were fun, colorful and broke the traditional designs of buildings. They were a movement that was looking to create things that were instantly economical. They liked to mix architectural materials and designing to better fit their democratic freedom of expression. By this time photography became the ultimate tool because it helped create originality.

Graphic designers in the Post Modernism movement started using the distinctions in cultures and challenged them as well as politics. Their designing started to appeal to the younger crowd and the "Me" generation. Graphic comic novels and adult literature started to appear as the people started to find new ways of publishing. One of the first graphic designers to use a computer for this work was Wolfgang Weingart. He started to experiment with making his designs appear nonfunctional and disorganized, questioning the etiquette of typography. With that, along came the New Wave Typography. This movement featured designs with wider letter spacing, diagonal type, mixed typefaces and weight changes.

Finally people started to really study the history of art and design, putting it back in motion. This is very significant to me as I work for a company that issues a catalog that have the appearance and personality of the retro eras featuring everything from the 40's up to the 90's. Every time I think a new trend is style is coming around I seemed to always be reassured that it's already been in style before. I guess history will always be repeating itself.